Threads from Instagram is the new talk of the town after reaching record-breaking 1 million users in just aa couple of hours. It is an application created by Zuck or Mark Zuckerberg Franchise, who is known as the social media God.
The app is launched as a competitor to Twitter. But, the growth of the platform is now making it bigger than Elon Musk-owned Twitter or the Bird app.
The rival to Twitter is seeing huge progress due to its integration with the successful social media app Instagram, which has a total of 2.5 Monthly Active Users. The biggest reason for the growth of Thread is being able to log in using Instagram. In other words, Pivoting users from Instagram directly to a new social media platform has helped the application reach its first million users in just 7 hours. And, right now the application is expected to grow at a higher pace.
Note – Currently, there are no ads on the application and the organic growth is supreme which is also making new users turn to it and post what they like.
Since the platform is already doing well, many musicians are also trying to have a piece of the thread’s audience. But, most of them are not sure of what shall be done in order to ace the platform and earn a great amount of audience.
Worry not we have got you covered musicians. Here are the tips on,
How To Promote Your Music On Threads From Instagram –
Create a Compelling Profile:
Creating a compelling profile is crucial to making a strong first impression on Threads from Instagram. Choose a Threads from Instagram handle that reflects your artist or band name and is easy to remember. Use a high-quality profile picture that captures the essence of your brand or image, such as a professionally taken photo or a well-designed logo. Write a concise and engaging bio that describes your music style, influences, and any notable achievements. Use this space to highlight your unique selling points and capture the attention of potential followers. Additionally, include a link to your website, music streaming platforms, or any other relevant online presence, allowing users to explore your music further.
The best part about Threads is that you can also make your account identical to your thread account which makes it easy for your fans and followers to recognize you.
Develop a Content Strategy:
To effectively market your music on Threads from Instagram, develop a content strategy that aligns with your goals and target audience. Determine who your target audience is and tailor your content to their interests. Plan a consistent posting schedule to keep your followers engaged and build anticipation for your music. Share updates about your music, such as new releases, upcoming shows, or collaborations. Provide behind-the-scenes footage to give fans a glimpse into your creative process. Additionally, share personal insights, inspirations, or stories to connect with your audience on a deeper level, allowing them to feel more connected to you as an artist.
Share tips and tricks, daily thoughts, and messages to stay connected with the community and the people around you. Your content strategy should be good and easy to connect to. Keep your strategy divided into parts for the general audience and for the technical audience.
Utilize Hashtags:
Hashtags will be an important game changer on Instagram Threads that will help musicians to connect with their audience. In the early version, Threads does not have a hashtag feature. But, in the future hashtags are coming. We know this because Instagram loves hashtags and the Zuck franchise will allow hashtags to be part of the strategy.
Keep your hashtag strategy ready in advance and capitalize on it when the feature gets released.
Engage with Your Audience:
Engagement is key to building a loyal and supportive fan base on Threads from Instagram. Respond promptly to mentions, comments, and direct messages from your fans. Engaging with your audience fosters a sense of community and makes your followers feel valued. Retweet or share content from fans, music influencers, or industry professionals who mention you or share your music. This not only shows appreciation but also increases your exposure to their respective audiences. Conduct Q&A sessions, Threads from Instagram, or contests to encourage active participation from your followers, providing them with opportunities to interact with you directly.
Share their views on your Instagram story, and make them feel special. It’s always about making them feel special.
Collaborate with Influencers:
This feature is not yet available but since Instagram allows the feature to collaborate, Threads will surely come up with a similar feature. Linkedin is already allowing collaboration and sponsored content in their text format posts, we are confident Instagram Threads will also become the talk of the town for the same feature.
But an alternative to this would be to get help from someone with a good audience or a good amount of influencers to share your music or video. This will help you reach your audience.
Advertising on Instagram Threads:
Advertisement is one of the biggest revenue for social media companies. This is why Threads won’t sleep on it and waste millions of dollars. The thing we are still to witness is if advertisements will be done using Facebook business manager or if Threads will have an altogether different platform like advertisement manager which will help Threads users to reach a massive population.
Being the new platform the price on the platform could be low to bring in the brands and also the reach would be good since the company wants to build a pool of DAU or Daily Active Users.
Connect with Music Communities:
Threads from Instagram is home to numerous music-related communities/profiles now. Commenting on Joining these profiles allows you to network with fellow musicians, industry professionals, and fans who share your passion for music. Participate in relevant music-related Threads and contribute to discussions by sharing your expertise, insights, and support. This establishes you as a valuable member of the community and helps you build relationships with like-minded individuals. Cross-promote with other artists or bands by quoting or mentioning them in your threads. This collaboration not only expands your reach but also strengthens your connections within the music community. By actively engaging with music communities on Threads, you can gain valuable exposure, receive feedback, and potentially discover new opportunities for collaboration or performance.
Monitor Analytics and Adjust Strategy:
The analytics is not yet available for the platform. But like every other Meta platform, Threads will have its own analytics feature where it will help you understand your audience and change your strategy as per your audience and the requirement of the market.
Final Thoughts
Promoting your music on Threads from Instagram requires a combination of strategic planning, engaging content, active audience interaction, and leveraging the platform’s features and tools(when available). The platform is new and a lot of new features are going to be here very soon. The plan of action for any musician should be to have a content strategy ready which will help them get the most out of their account and reach the heights you always wanted.
